Did you know that Cocoa Krispies may help your kids ward off the H1N1 flu? You can see from the above image how their new marketing plan is touting that they have 25% of our needed daily vitamins with some antioxidants which will "support your child's immunity". This is an example of a marketing team going crazy and trying to enter the world of medicine....and failing. The USA Today was all over this on November 2nd and then ripped them again the next day in their opinion piece. This whole thing relates to the new "Smart Choices" program that the cereal industry has locked into and it is something that I have written about earlier (and predicted would cause some controversy). The bottom line is that having non-science people extrapolating medical evidence to make a buck is a bad idea. They have been doing it for years for commercials for weight loss products, etc. and now Kelloggs wanted in. Reminds me of that old SNL bit called "Bad Idea Jeans". I guess Kelloggs got the point because they just pulled the ads. More to come.
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