A survey showed that drinkers in the UK consume the equivalent of a bottle of wine per week more than they admit. They found that the difference between survey data and actual sales data reveals 225 million liters of alcohol go unaccounted for every year. Admittedly, the UK and the US are different but the overall concept is important. People block out "vices" in order to rationalize them. The same survey could and probably has been done here for food. We have lost perspective on what and how much we drink and eat (and yes, I am guilty as well) and this leads to more and more medical problems. No legislation will fix that except....prohibition. Wait a minute, we tried that once.