What, most doctors aren't that gullible? Maybe they can think for themselves? A new study in the June issue of the Archives of Surgery found that 72% of 590 surveyed doctors and medical students said industry sponsored lunches were appropriate, 60% said samples improve care for their patients, and 71% said pharmaceutical and device company money is useful for funding residency programs. This study did not follow doctors and see if their prescription habits are swayed by these things. That is the real issue but I think physicians are smart enough and mature enough to make some decisions on their own. A lunch here or there, a pen now and then or a stuffed animal is not going to make me prescribe certain drugs. Besides, it gives Big Pharma's marketing people a chance to make fools out of themselves which in turn gives us more material for the Stupid Pharmaceutical Tricks section in the Placebo Journal.