The FDA is asking doctors to report misleading drug ads in a effort to police the pharmaceutical industry. The FDA now has only a few dozen people to comb through all the ads and find the ones that show misinformation. Now they are even offering training at medical conferences so that physicians can be the "minutemen of medicine". The reward for this action? Nothing. We are supposed to do it, in our free time, out of the goodness of our heart. There are so many other programs that the government has which uses bounty hunters (lawyers, auditors) but with doctors they are going to rely on our conscience. For me, I'd rather mock these ads in the Placebo Journal. The next issue has a parody on the new diabetes drug Onglyza. Ours is called Onguysa. My method is much more fun that playing footsie with the Feds.
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