You think kids are drinking too young here in America? Well, the Welsh are trying to get the word out to their people that maybe kids under age 15 shouldn't be imbibing so much of the stuff. The Welsh Assembly Government quotes research which shows that 40% of Welsh 15-year-olds drink alcohol on a weekly basis, with 20% having been drunk for the first time at 13 or under. Drinking among 11-15 year-olds has doubled in the last 20 years The article about this is pretty funny because the government is trying to be so politically correct. From what I can gather it's not like they are trying to enforce a law because there doesn't seem to be one. In fact, they have a fear of being too preachy when issuing this "guidance". It's almost like they know they have no shot of changing behavior but they need to play the game anyway. I can almost guarantee the people who created this campaign were brainstorming their ideas at the local pub as they downed some dark ale. Actually sounds like a dream job to me.