I have been involved with a great bunch of producers from LA to work on a project to promote family medicine. It has gone through some names (Medicine Man, Doc Holiday and Tough Medicine) and different versions but the goal has always been the same - to use my work with the Placebo Journal to somehow showcase what primary care is all about. Here is a small highlight that we decided to share. Enjoy and send it on to your connections in Hollywood. I mean, who wouldn't want me?