There is a cool diner outside of Phoenix that is doing a great job with its PR. The Heart Attack Grill has Surgeon General "warning signs", menus with items such as the "quadruple bypass burger" and staff that is dressed in medical gear. I don't even eat meat but I love it. The owner calls it an ongoing costume party with food and I love his moxie. Sure, it's not healthy for you but at least they are original and having fun with it. My only issue is the false advertisement. If you look at the article you will see the nurse/waitress. I guarantee that she is a model and doesn't really work there. And that's just wrong.
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