This was too much fun. A fellow Placebian emailed me this. It says it all.
Dear Dr. Farrago,
I received this e-mail in December. I have read it over several times. I consider myself to be an intelligent person; at least I was before my children reached adolescence. My concern is that the wonderful people at Lunesta want me to believe in the magic of their product while they do not know "exactly" how it works. I assume that the Luna moth in the advertising waves its pretty wings and you are transported to sleep. I watched the animated clip explaining GABA, but immediately thought of the Ramones' "Pinhead."
Sleep is challenging for me. I appreciate my psychiatrist trying to allow me to rest, but I am worried about using a product that no one knows "exactly" how it works. This doesn't instill much confidence in the product.
Just wanted you to see the product as presented from the patient's point of view. I knew you would appreciate the humor in the ad.
Sleepless in Texas, or just not knowing how it works.
You know about LUNESTA. But do you know how it's thought to work?
At night, your body produces chemicals that help your brain make the transition to sleep. One of the most important of these chemicals is called GABA—short for gamma-aminobutyric acid.
That's where LUNESTA comes in.
Although the exact way LUNESTA works is unknown, LUNESTA is thought to interact with GABA receptors—receptors that are associated with sleep. Learn more about how LUNESTA is thought to work..
When you fall asleep and continue to sleep, that's a LUNESTA night.* Only LUNESTA is LUNESTA. There is no generic form.
Before starting treatment with LUNESTA, be sure to tell your healthcare professional if you have a history of drug or alcohol abuse or dependency.
Please see additional Important Safety Information below.
Whether you have difficulty falling asleep or staying asleep, ask your healthcare professional if you could experience restful sleep with a LUNESTA night.*
*In clinical studies LUNESTA was proven effective to help the majority of patients with insomnia fall asleep quickly and stay asleep for up to 7 hours.
Lunesta® (eszopiclone) is a prescription sleep medicine used in adults for the treatment of a sleep problem called insomnia. Symptoms of insomnia include trouble falling asleep and waking up often during the night.
IMPORTANT SAFETY INFORMATION LUNESTA acts quickly, so take it right before bed, and only if you have 8 hours to devote to sleep. Until you know how you will react to LUNESTA, you should not drive or operate machinery. Call your healthcare professional if your insomnia worsens or is not better within 7 to 10 days. This may mean that there is another condition causing your sleep problems. Walking, eating, driving or engaging in other activities while asleep without remembering it the next day have been reported. Other abnormal behaviors include aggressiveness, agitation, hallucinations and confusion. In depressed patients, worsening of depression including risk of suicide may occur. These risks may increase if you drink alcohol. Severe allergic reactions such as swelling of the tongue and throat occur rarely and may be fatal. Call your healthcare professional if you experience these or any effects or reactions that concern you. LUNESTA, like most sleep medicines, carries some risk of dependency. Side effects may include unpleasant taste, headache, morning drowsiness and dizziness. For more information, please see the LUNESTA Medication Guide.
You are encouraged to report negative side effects of prescription drugs to the FDA. Visithttp://launch.sioxi.com/y.z?l=http%3A%2F%2Fwww.fda.gov%2Fmedwatch&e=7847&j=256465265&t=h or call 1-800-FDA-1088.
The health information contained herein is provided for educational purposes only and is not intended to replace discussions with a healthcare provider. The products discussed herein may have different product labeling in different countries. All decisions regarding patient care must be made with a healthcare professional, considering the unique characteristics of the patient. Remember that no medicine is for everyone. Only your healthcare professional can prescribe LUNESTA for you.
© 2010 Sunovion Pharmaceuticals Inc. Marlborough, MA 01752 All rights reserved. 10/10 LUN125-10-R1. LUNESTA is a registered trademark of Sunovion Pharmaceuticals Inc