I just found this article in the American Medical News to be quite amusing. It is called "Med schools seek right fit for rural practice". They open up with the following:
Family physician Frank Swisher, DO, is up every day at 4:30 a.m. to see patients at the nearby hospital before heading to his office. He works an average of 80 hours a week at his solo practice in Jane Lew, W.Va., a rural town with a population of less than 500. Many patients drive more than an hour to see him, and he's always on call.
Yeah, who doesn't want to go into that field? Oh, and don't forget the low pay. Talk about a need for a new marketing plan.